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Sometimes, clients need to maximize the value of their ad dollars by advertising several different products in one ad. In the case of concert promoters, they need to combine advertising for all performances they are promoting in a single or neighboring market. This can be especially tricky as, not only is it essentially several ads in one, but the styles are often quite disparate. It takes some cautious maneuvering to give them an overall look that is cohesive, yet doesn't lose the flavor of the artists individual ad designs. Also, this has to be accomplished in a size really only meant for one show, yet still give all the dates presence equal to each other - or reflective of each artists individual marketing budget. |
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